ABOUT iTunes - fundamental pillars for an artist's

iTunes is an Apple software application that serves as a media player, content library, and online store for purchasing and downloading music, movies, books, podcasts, and more. Although the entertainment experience on Mac has been separated into specific apps (Apple Music, Apple TV, and Apple Podcasts), iTunes still exists for Windows PCs and allows you to access your entire content library and sync Apple devices, such as iPhones and iPads.

Main features

Media playback: Allows you to organize and play your music, movies, podcasts, and audiobooks.

Online store (iTunes Store): A store where you can buy or rent songs, movies, TV shows, and more digital content.

Library management: Helps you organize your content into playlists, edit file information, and burn CDs.

Device synchronization: You can connect your iPhone, iPad, or iPod touch to a Windows PC and use iTunes to back up and restore your device, as well as synchronize data.

Access to Apple Music: On Windows, you can download the Apple Music app to access a music service with millions of songs.

In 2025, iTunes and the Apple Music ecosystem remain fundamental pillars for an artist's success and sustainability for the following reasons:

Higher Revenue from Direct Sales: Unlike streaming, purchases on the iTunes Store generate immediate and significantly higher income per transaction. This allows artists, especially independent ones, to earn direct profits without relying exclusively on massive playback volumes.
Competitive Streaming Royalties: Apple Music pays, on average, $0.01 USD per stream, one of the highest rates in the industry and approximately three times more than competitors like Spotify.
Visibility on Success Charts: iTunes charts are based on actual purchases, reflecting very strong fan support. Reaching a high position in these rankings can attract the attention of media outlets and playlist curators, boosting an artist's career globally.